How to Start Your Own Lash Tech Business

Looking to become a lash tech? Here’s everything you need to know about starting your own business! From finding the right space to marketing your services, we’ve got you covered.

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Define your business model

Decide what type of lash tech business you want to have. Will you be a mobile lash tech, renting space in a salon, or opening your own lash studio? Each type of business has different licensing requirements. You will also need to decide what services you will offer. Will you specialize in one particular type of lash service or will you offer a variety of services?

Decide if you want to be a mobile lash tech or have a studio

There are benefits to both being a mobile lash tech and having a studio. If you have a studio, you will likely have more overhead costs, but you will also have a more permanent space to see clients. If you are mobile, you may have lower overhead costs, but you will need to be able to transport your equipment to and from your clients’ homes or businesses.

deciding what type of lash tech business you want to have, consider the following:
-Are you comfortable seeing clients in their homes or businesses?
-Do you want to be able to offer other services in addition to lash treatments (e.g., brow waxing, makeup applications)?
-Do you want the freedom to set your own hours and choose your own clients?
-Are you comfortable working irregular hours, including evenings and weekends?
-How much start-up capital do you have available?
-How much space do you have available to set up a studio (if that is the route you decide to go)?

Decide what services you want to offer

As a lash tech, you’ll have the option to offer a variety of services to your clients. Consider what lash services you want to offer and what will be the most popular in your area. Here are some common lash services that you could offer:

-Lash Extensions: Add length, thickness, and fullness to natural lashes with semi-permanent Individual Lash Extensions.
-Lash Lift & Tint: A Lash Lift is a low-maintenance alternative to lash extensions. It lifts the lashes from the root to create the appearance of longer, fuller lashes. Lash Tinting dyes the lashes for a darker, fuller look.
-Brow Lamination: Brow lamination is a treatment that sets the brows in place by realigning the brow hairs. It’s ideal for clients with unruly brows or who want a fuller, more defined look.
-Lash & Brow tinting: A Lash Tint will darken the natural lash color for up to 6 weeks. Brow Tinting dyes the brow hairs for a darker, fuller look.

To get started, choose 1-2 services that you want to offer and that you feel confident performing. As you gain experience, you can add additional services to your menu.

Choose a name for your business

Before you can start your own Lash Tech business, you need to choose a name for your business. This can be a difficult task, but it is important to choose a name that is unique and reflective of your brand. Once you have chosen a name, you can begin to create your business plan and marketing strategy.

Make sure the name is available as a domain name

You will want to make sure the name you choose for your business is available as a domain name. You can do this by going to a website that allows you to check the availability of domain names, such as Once you find a name that is available, you will want to purchase the domain name so that no one else can use it.

Register your business name with the state

The first step in starting any business is choosing a name. This may seem like a simple task, but there are actually a few things to consider before settling on a business name. Once you have chosen a name, you will need to register it with the state.

Here are some tips for choosing a business name:

-Choose a name that is unique, but not too unique. You want your customers to be able to remember your name, but you also don’t want it to be so unusual that it’s hard to spell or pronounce.

-Consider using your initials or your middle name if you’re having trouble coming up with a good business name.

-Make sure the domain name for your website is available. You don’t want to choose a great business name only to find out that someone else has already claimed the domain name.

-Check to see if the social media handles for your chosen name are available. Again, you don’t want customers trying to find you on social media only to discover that someone else has already claimed your handle.

Once you have chosen a business name, you will need to register it with the state in which you will be doing business. This process is called filing for fictitious names, and it ensures that no one else can operate under the same or a similar name in your state. The requirements for filing for fictitious names vary from state to state, so be sure to check with your local government office before proceeding.

Get the necessary licenses and permits

Before you can start your own lash tech business, there are a few things you need to take care of first. Namely, you need to get the necessary licenses and permits. In this article, we’ll show you how to get started.

Check with your state’s cosmetology board for the requirements

Be sure to check with your state’s cosmetology board for the requirements to obtain a license as a lash technician. You will likely need to complete a training program and pass an exam. Once you have obtained your license, you will need to obtain a business license from your city or county. You may also need to obtain a special permit if you plan on operating your business from home.

Get a business license from your city or county

To get started, you will need to obtain a business license from your city or county. This is a simple process that can be done online or in person at your local courthouse. You will need to provide some basic information about your business, such as your business name and address. Once you have obtained your business license, you will be able to legally operate your lash tech business.

Find a location for your studio

When you decide to open a lash tech business, one of the most important factors to consider is the location of your studio. You’ll want to find a location that is convenient for your clients and has enough foot traffic to bring in new business. Here are a few tips to help you find the perfect location for your lash studio.

Consider the demographics of the area

Lash extensions are most popular with women between the ages of 25 and 54. However, this does not mean that your studio should be located in an area with a high concentration of women in this age group. Consider the overall demographics of the area and whether there is a demand for lash extension services.

In addition to considering the demographics of the area, you should also take into account the competition. If there are already several lash studios in the area, you may have a harder time getting your business off the ground. On the other hand, if there are no other lash studios nearby, you may be able to capture a larger share of the market.

The location of your studio will also affect your costs. Rent and utilities will be lower in some areas than others. You should factor these costs into your overall business plan to ensure that your studio is profitable.

Look for a space that is large enough to accommodate your needs

When you are ready to start looking for a space for your studio, there are a few things to keep in mind. You will need enough space to comfortably accommodate your Lash Bar, as well as any other services you plan to offer. If you plan to offer additional services such as brow tinting or makeup applications, you will need additional space for those areas as well. Keep in mind that you will also need space for storage, so be sure to factor that into your planning.

In addition to size, you will also want to consider the location of your studio. It is important to choose a location that is convenient for your clients and easy for them to find. You may also want to consider the parking situation and whether or not public transportation is easily accessible.

Once you have an idea of what you are looking for, you can start searching for specific locations. There are a number of resources that can help you with this process, including real estate agents, online listings, and word-of-mouth recommendations. Once you have found a few potential locations, be sure to visit them in person to get a better feel for the space and see if it would be a good fit for your business.

Purchase the necessary equipment

Before you can start your own lash tech business, you need to purchase the necessary equipment. This includes lash extension kits, tweezers, scissors, and other tools of the trade. You can find all of these items online or at your local beauty supply store. Once you have all of your supplies, you’re ready to start your business!

Lash beds

The lash bed is where your clients will lay down to get their lashes done. This can be a regular beauty bed, a massage table, or even a comfy couch. It’s important to have something that is comfortable for your client to lie on for an extended period of time, as they will be lying down for up to two hours during a full set appointment. If you are providing lash extensions as a mobile service, you will need to be able to transport your lash bed with you.

Lash lamps

You will need a lash lamp to clearly see the lashes and ensure that you are evenly coating them with product. You may want to consider investing in two lash lamps, so you can have one for each side of the face and avoid having to constantly move your lamp around.

There are many different types of lash lamps available on the market, so it is important to do your research to find one that meets your specific needs. You will want to look for a lamp that is lightweight, adjustable, and has good lighting.

Lash products

When it comes to starting your lash tech business, one of the most important things you need to do is purchase the necessary equipment. This includes everything from lashes to adhesives to tweezers. Of course, you don’t want to go too crazy and purchase everything at once. Start with the basics and then gradually add to your collection as your business grows.

One of the best places to start is with a starter kit. These kits come with all of the essential products you need to get started, including lash strips, adhesives, tweezers, and more. Not only will this save you money, but it will also allow you to hit the ground running and start lashing right away.

Once you have your starter kit, it’s time to start thinking about which specific products you want to use. Lash strips come in a variety of lengths, thicknesses, and colors, so take some time to experiment until you find a style that you like. The same goes for adhesives – there are many different formulas on the market, so find one that works well for you and doesn’t cause any irritation.

Tweezers are another important consideration. You’ll want a good pair of precision tweezers that can help you apply lashes accurately and evenly. There are many different styles available, so again, take some time to experiment until you find a pair that feels comfortable in your hand and helps you apply lashes effortlessly.

Market your business

You’ve got your lash tech certification and now you’re ready to start your own business. Congratulations! But now what? How do you get your first clients? How do you market your business? Lash tech businesses are becoming more and more popular, so you need to make sure you stand out from the competition. Use these tips to market your lash tech business and get your first clients.

Create a website and social media accounts

Now that you have your business license and liability insurance, it’s time to start marketing your lash tech business! The first step is to create a professional website and social media accounts. This will help you connect with potential customers and build your brand.

Your website should include your contact information, price list, and portfolio. You can also use your website to blog about lash tips, product reviews, or anything else related to the industry. Be sure to include plenty of high-quality photos!

Once you have created your website, it’s time to start building a following on social media. Create accounts on Facebook, Instagram, and Twitter. Then, start posting interesting content that will appeal to your target audience. As you gain more followers, you’ll be able to start promoting your business and booking appointments!

Develop a marketing plan

Developing a marketing plan is essential for any business, but especially so when you’re starting your own lash tech business. A good marketing plan will help you determine your target market, craft your marketing message, and choose the right marketing mix to reach your customers.

It can be helpful to think of your marketing plan as a roadmap that will take you from Point A ( launching your business) to Point B (successfully growing your business). To develop a successful marketing plan, you need to understand four key elements:
-Your target market: Who are your potential customers?
-Your value proposition: What makes your lash tech business unique and appealing to customers?
-Your marketing mix: What marketing tactics will you use to reach your target market?
-Your budget: How much can you afford to spend on marketing?

Once you’ve answered these questions, you’ll have a better sense of how to move forward with marketing your lash tech business. Keep in mind that your marketing plan doesn’t have to be perfect— it will evolve as your business grows and changes. The important thing is to get started and continue learning as you go.

Hire employees

When it comes to starting your own lash tech business, one of the most important things you need to do is hire employees. You need to find people who are passionate about the industry and who are also skilled in doing the work. You also need to make sure that you train your employees properly so that they can provide the best possible service to your clients.

Lash artists

When you’re starting your own lash business, one of the most important decisions you’ll make is who you hire to be your lash artists. You want to find people who are talented, professional and passionate about their work.

First, take some time to do your research. Read reviews of local lash artists and look at their portfolios. Once you have a shortlist of potential candidates, schedule interviews and ask each candidate about their experience, training and LashStyles preferences.

Once you’ve found the right lash artists for your business, it’s important to nurture and cultivate that talent.Encourage your team to attend trainings and workshops so they can continue to improve their skills. And make sure they have the resources they need to be successful, including high-quality LashStyles products.


Hiring a receptionist for your lash tech business is an important step in getting organized and professional. A good receptionist can help you keep track of appointments, manage your finances, and protect your privacy. Here are some tips for finding and hiring the right receptionist for your business:

1. Do your research.

When you’re looking for a receptionist, it’s important to do your research and find someone who is reputable and has experience in the field. You can ask around for recommendations, or check online reviews.

2. Make sure they are a good fit.

Once you’ve found a few potential candidates, it’s important to make sure they are a good fit for your business. Ask them about their experience, their availability, and their rates. Make sure they are someone you feel comfortable working with on a daily basis.

3. Set up an interview.

After you’ve narrowed down your list of candidates, set up an interview so you can get to know them better. This is a great opportunity to ask more specific questions about their experience and qualifications. It’s also a chance for you to get a feel for their personality and see if they would be a good fit for your business.

4. Make a decision.
After you’ve interviewed all of the candidates, it’s time to make a decision and hire the best person for the job. Remember, this is someone who will be representing your business, so it’s important to take your time and find someone you can trust and who will do a great job.


When starting your own lash tech business, one of the most important decisions you will make is who to hire to work for you. You will need to find a lash tech manager who is experienced and trustworthy, and who will be able to help you run your business smoothly.

Here are some tips on how to find the right lash tech manager for your business:

1. Ask around. Talk to other lash tech businesses in your area and find out who they use for their lash tech manager. If you know someone who has a successful lash business, ask them for recommendations.

2. Check online reviews. Take a look at online reviews of different lash tech managers to get an idea of who is popular and who has good reviews.

3. Meet with different managers. Once you have a few names, set up meetings with each of them so that you can get to know them better and see if they would be a good fit for your business.

4. Make your decision. After meeting with each of the managers, take some time to think about who you would like to hire. Consider factors such as personalities, experience, and cost before making your decision.

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